Literary RPG-- it's a kind of cross between RPG and literature, usually VR MMOs but often 'portal fantasies' and 'reincarnated in a fantasy world that happens to feature a game system' (isekai) show up.

Here's an example, a LitRPG featuring a teddy bear in a fairy tale sort of world:

https://www.royalroad.com/fiction/15130/threadbare